PostHeaderIcon Burger King withdraws ad which Mexicans find racially offensive

Barely a month of bashing by the Hongkong magazine columnist Chip Tsao who insulted Filipinos as a "nation of servants," the giant fast food chain Burger King has to apologize for its new hamburger ad released in Europe.

It featured a tall lanky red-shirted American cowboy and a pudgy guy of diminutive stature wearing the Mexican flag in an advertisement. The commercial comes as a poster with a corresponding TV clip which has stirred the ire of Mexicans who threaten to take legal action.

Mexico’s ambassador to Spain Jorge Zermeño took offense on the poster which he said showed an erroneous and demeaning stereotype of Mexicans. The controversial ad introduced the hamburger “Texican whooper” using the Mexican flag inappropriately.

In a response to the complaint, Burger King wrote a letter to the ambassador saying the food company didn’t mean any harm to the Mexicans, but nonetheless, the food company apologized. Burger King promised to remove the derogatory commercial.

The move to get over the issue quickly by issuing an apology and withdrawing the commercial must be the most logical thing to do. There have been some instances of demeaning portrayals of a group of people which show racist tendencies in others. Putting Burger King on notice about the laws against desecration of the national symbols such as the Mexican flag sends a message of the need for respect.(Photo Credit; NY Daily News; ER M@rshall) =0=



RELATED BLOG: "Hongkong’s Chip Tsao & his cheap racial slur against Filipinos" posted by mesiamd at 3/31/2009

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