UP Ibalon Bicol: Warren Buffet decries the dismal future of US newspapers

Warren Buffet decries the dismal future of US newspapers

5/05/2009 | Posted by mesiamd | Edit Post

In last week’s shareholder's meeting of Berskshire Hathaway Inc.,attended by 35,000 people, Warren Buffet, the “Oracle of Omaha” decried the waning of readership of newspapers in America. The rich billionaire-investor together with his business partner 85-year old Charlie Munger spoke of the dismal future of newspapers which had been predicted even before the Newspaper Association of America disclosed the decline newspaper business.

In 2007, total print advertising revenue dropped 9.4% ($42 billion,) a huge fall in revenue since 1950. Newspaper revenue losses continued during the past 16 months of recession as readership contracted 4.6 percent in the April-September 2008. The drop in sales prompted newspapers to reorganize, cut down on jobs and lessen circulation.

Fewer readers are buying newspapers these days. They now depend on alternative sources of news which are available in online, internet, radio, and TV. Many are disappointed by the increasingly partisan stance of US newspapers, raising doubts on the truthfulness and reliability of their contents.

“Some readers instead are shifting to the free versions of newspapers that most publishers post on their Web sites. That trend helped increase the traffic on newspaper Web sites by 10.5 percent during the first three months of the year, according to a Nielsen Online analysis conducted for the Newspaper Association of America.”---- Yahoo News Finance / AP (04/27/09, Liedtke, M)

About 15 to 30% of major newspapers's revenue comes from subscriptions and copies sold at newsstands. The main source of income still comes from advertising, a money source that is now in danger of drying up. (Photo Credit: Maud77; photoburst)